The life cycle of a casino
When building a casino game, the first step is to come up with a concept for the game. Market research, analysis, and planning are all necessary to boost the likelihood that your game design will be successful. Based on extensive market research and analysis, determine the sort of casino game, the concept, and the history of the game.
A mind map is a useful tool for organising and visualising your thoughts and ideas. Create a key notion that will serve as a jumping off point for depicting your topic of interest in your artwork or writing. Then you may add branches, keywords, photos, and comments to your page. A visualisation of this nature aids in the acquisition and proper organisation of thoughts.
Keep an eye out for technological trends that may be able to assist you in improving your future game throughout the brainstorming phase.
Consider, for example, the virtual reality technology that has made its way into casinos in recent years. Better bonus systems and greater in-game chat possibilities are available in virtual reality games, which can help your product become more popular with a larger audience.
Another development is the use of cryptocurrencies as a payment method, which has the potential to benefit both gamers and game software developers. Players can stay anonymous while transacting, completing deals more quickly, and paying a minimum amount in commissions. Businesses can broaden their audience, skip the licencing procedure, and pay no commission for multiple conversions by utilising this service.
Tools for Market Research on Gambling Software
To conduct more successful market research, make use of the following tools:
Questback is a comprehensive market research software package that includes: In order to bridge the gap between the product, game software, and audience, data is collected, player attitudes and trends are analysed, and product adoption is tracked with the goal of increasing product acceptance. Questback assists casino software vendors in defining demand, collecting information from online panels, social media, and loyalty programmes, and analysing the data. Even while brainstorming, you may take benefit of Questback’s features. However, it is also possible to obtain input from customers while the product is in the manufacturing process.
Usability testing system Loop11 allows you to evaluate any website or individual site, including your competitor’s, without having to install any software. This tool generates heatmaps and gives clickstream analysis based on the results of the test.
Loop11’s usability test is utilised initially before starting the game, and then you can run them as many times as you like once the game has gone live.
You can track what people are saying about your social game topic in the social media ecosystem of the internet using Social Mention, and you can measure the results in real time using Social Mention. It covers social media sites such as Facebook, FriendFeed, YouTube, Twitter, Digg, and Google, among others. During the concept stage, social media publicity is utilised. The results presented by the algorithm assist in determining whether or not the issue is popular among the gaming audience.
FreeLunch aggregates financial, economic, and statistical data from across the world, segmented by sector and area. The software aggregates gaming data from publicly available sources and organises it in a centralised location for easy access. For example, it can be used to estimate the costs associated with the development of casino games. Once you have developed a game topic and identified significant competitors, this tool might be beneficial throughout the market study phase of the development process.
Through in-depth research, SurveyMonkey assists you in better understanding consumer and market preferences. The service makes it possible to generate surveys for both primary and secondary market research, and it provides ready-made templates for both types of research. It aids in the comprehension of your product, the performance of market segmentation, and the analysis of consumer behaviour. SurveyMonkey, like Questback, is quite useful during the brainstorming phase. Additionally, it contributes to the continuous monitoring of the nature of client behaviour following the introduction of the game.
Make a prototype of your product.
Following the completion of market research to validate the concept, the development of a prototype for online social games is initiated. One of the objectives of the online casino game creation firm is to construct the game’s skeletal structure, see how the game will appear on paper, and create the major version of it.
Todd Rivers, a technical artist and product designer at RDI Studio, writes in his post on prototyping that it is simple to “feel” the game when you have a working prototype in your hands. He asserts that a good prototype makes it possible to quickly adjust the appearance of the game and “check if your initial staff of math is good,” among other things.